Vh1 Supersonic, a multi-genre music and lifestyle festival, returns after a two-year hiatus, bringing together music lovers and lifestyle enthusiasts. Celebrating all things music, food, art, fashion and gaming, the event aims to provide an escape from the mundane and allow attendees to feel young, wild and free. The festival will be held from 24 to 26 February 2023 at Mahalakshmi Lawns in Pune.
Building on the success of its previous seven years, the festival has now secured sponsors and partnered with leading companies in various industries. The event brings together a number of genres, borders, cuisines, artists and experiences in one place.
Talking about the brand partnerships and support received for this release Supersonic, Mahesh Shetty, Head – Network Sales at Viacom18 Media Pvt Ltd he said “As one of the largest multi-genre music and lifestyle festivals in the country, Vh1 Supersonic has evolved into an unparalleled cultural phenomenon. It has established itself as one of the premiere destinations for youth brands to reach their target demographic. Our seamless brand integrations keep us on the cutting edge; The combination of leading global brands such as Budweiser and partners such as NEXA and JBL joining us is a great example of success Vh1 Supersonic Each year.”
Gaurav Mashruwala, Chief Commercial Officer, Viacom18 LIVE (Integrated Network Solutions) added, “For more than ten years, Vh1 Supersonic carved out an unequivocal legacy and became a synonym for an exceptional experience that combines music, love, food and art. It continues to break benchmarks with phenomenal support from like-minded brands. Thanks to our incredible support systems – our partners and their outstanding offers, our Superfam can look forward to an unrivaled new release across multiple consumer touch points.”
About the partnership with Supersonic, Vineet Sharma, Vice President Marketing – South Asia, AB InBevhe said“Vh1 Supersonic has become known as one of India’s most famous music festivals with its larger-than-life experiences, genre-defying music and as a recognized culture-maker. These are principles that resonate strongly with our brand and we are excited to be working together again to bring back the latest edition of the festival after a 2 year wait. We will see the return of some of the most desired experiences of the Budějovice region on Supersonicbut beyond that, Budweiser Beats promises to energize fans and festival-goers with new and unforgettable moments this year.”
Synonym with Vh1 Supersonic, Festival Curator Nikhil Chinapahe said “We’ve been away for two tough years and we’re thrilled to be back… and back with a bang! Much has changed while much remains the same. Incredible international and independent artists, phenomenal productions, a flea market, street food and fashion… but most of all, our SuperFam is back and I can’t wait to see them all! I’m excited and can’t wait to make new friends and catch up with old ones Vh1 Supersonic 2023!”