James is now available for franchise, accelerating Sonesta’s global development strategy and further strengthening its presence in the lifestyle market
NEWTON, Mass., January 12, 2023 /PRNewswire/ — Sonesta International Hotels Corporation (Sonesta) today announced the expansion of its global development strategy to include The James brand as part of the Sonesta Franchise portfolio in the US and US. Latin Americaoffering franchisees the opportunity for a high-end lifestyle in high-end urban and leisure destination markets.
Currently The James Nomad, New York (which includes Scarpetta Restaurant and The Seville), is a prototype of future real estate according to the license agreement. Sonesta will rebrand two The Royal Sonesta properties from its managed portfolio to The James brand later this year – The Royal Sonesta Chicago River North and The Royal Sonesta Washington DC Dupont Circle.
“The James is a lifestyle brand that provides guests with a unique hospitality experience based on high-quality service and amenities supported by timeless design,” he said Elizabeth Harlowchief marketing a Brand Officer from Sonesta. “The James’ atmosphere is locally inspired, influenced by each hotel’s local community to provide every traveler with an unforgettable guest experience. James’ hallmark is his commitment to creating an emotional connection with each guest.”
The James brand caters to both visitors and local guests and offers a unique experience in every property. With destination-worthy drinks and food, each hotel will partner with restaurateurs to transform each restaurant into a destination.
“The addition of The James to our franchise portfolio fulfills our goal of expanding our offering in the Upper-Upscale and Lifestyle market and helps position Sonesta as a leader in the franchise industry,” he said Brian Quinn, Director of Development at Sonesta. “The James is a sophisticated urban retreat that appeals to a broad, affluent and multigenerational audience. Introducing this brand is another example of the exciting ways we are developing and growing Sonesta’s growing portfolio of franchises.”
in September 2021, Sonesta Franchising debuted in the US with a complete platform of franchise services, hotel operations and franchise support. With 14 leading brands, Sonesta Franchising offers a wide range of hotel services to meet the needs of every type of traveler.
O Sonesta
The sonnet is 8Thursdaythe largest hotel company according to Smith Travel Research (STR) with approximately 1,200 properties totaling 100,000 guest rooms across 16 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Sonesta Hotels & Resorts; Sonesta Select; Sonesta ES Suites, Sonesta Simply Suites and Sonesta Cruise Collection operating in Egypt, too; Sonesta Posadas del Inca; Hotel RL; Red Lion Hotels; Red Lion Inn & Suites; Signature Inn; Guest House Extended Stay; Knights Inn, Americas Best Value Inn and Canadas Best Value Inn. For more information about Sonesta and its affiliates, visit franchise.sonesta.com or email [email protected].
Media Contact:
Head of Loria Juliano Sonesta communication franchise and development [email protected]
SOURCE Sonesta International Hotels Corporation
