Michael Burke Out, Pietro Beccari Becomes CEO of Louis Vuitton

New year, new leadership at LVMH.

<p>Photo: Ernesto S. Ruscio/Getty Images</p>
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Photo: Ernesto S. Ruscio/Getty Images

Significant executive swaps have affected Louis Vuitton and Christian Dior Couture, two houses under the umbrella of LVMH.

On Wednesday, the luxury conglomerate announced that Michael Burke, who has been chairman and CEO of Louis Vuitton for a decade, is moving to an unnamed role reporting directly to LVMH CEO Bernard Arnault. He will be replaced by Pietro Beccari – most recently Chairman and CEO of Dior.

“[Pietro Beccari’s] management accelerated the appeal and success of this iconic house. Mr. Dior’s values ​​of elegance and innovative spirit have been given a fresh intensity, supported by highly talented designers,” Arnault said in a statement. “I am confident that Pietro will lead Louis Vuitton to the next level of success and desirability.”

Burke played a major role in developing LVMH into the luxury powerhouse it is today: Not only did he help Louis Vuitton reach new heights with the help of talents like Virgil Abloh, but he also worked on the integration of Tiffany & Co. to her portfolio.

“He has done a tremendous job in developing this exceptional house,” Arnault said in a statement. “It extended Louis Vuitton’s lead over competitors and supported Louis Vuitton’s heritage while anchoring it in modernity.”

As he states Fashion Since Beccari became chairman and CEO from 2018 to 2022, Dior’s sales have quadrupled. During the pandemic, he boldly hosted physical fashion shows, reopened his Paris flagship boutique at 30 Montaigne, bet on South Korean markets and invested more in digital and social media.

Beccari will be replaced at Dior by Delphine Arnault, Bernard’s daughter, who stepped down as executive vice president of Louis Vuitton. (Last month, LVMH revealed that Antoine Arnault, the eldest son, would take over as CEO of Christian Dior SE, the family holding company, after a decade as CEO of Berluti and chariman of Loro Piana. All of Arnault’s children work in the family business: Alexandre in at Tiffany & Co., Frederic at Tag Heuer, Jean at Louis Vuitton’s watch division.)

The conglomerate controlled by Arnault has a unique position in the market, from fashion to fine spirits. This shift in leadership paves the way for a potential tipping point amid an ever-evolving social landscape and economic pressures: How this growth occurs—between design, technological innovation, shopping experience, and more—will determine the direction of luxury fashion for years to come. forward.

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