MADRID, January 9, 2023 /PRNewswire/ — Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, presented the ZEL hotel brand today Madrid. ZEL is a new brand of holiday and city hotels that will be the first to start operating Spainand later in key destinations in Europe, Middle East, Asia and America.
Gabriel Escarrer, CEO of Meliá Hotels International and Rafael Nadal during the ZEL presentation in Madrid (PRNewsfoto/Meliá Hotels International)
The joint venture between these two global brands from Mallorca aims to achieve consistent international growth and capitalize on its typical Mediterranean character. The brand will also have a number of different strategic partners in its international growth in areas such as dining, decoration, well-being and technology.
For Gabriel Escarrero,”The result of a combination of inspirational leadership Rafa Nadal and Meliá’s more than 65 years of international experience in creating luxury hotels and hotel management is the unique brand we present today that travelers will love and that will surprise new generations. An innovative hotel brand, full of energy, with a new interpretation of well-being and a sustainable business model. We are delighted to finally announce our partnership in this project with an icon on a personal and sporting level like Rafa.”
For Rafael Nadal“ANDsa Spaniard, Mallorcan and traveler all over the world, tthe launch of our hotel brand is a project that I’ve been meaning to for a long time. VEGETABLES is a synonym for feeling good in all circumstances, the joy of life and how we live it throughout the Mediterranean. This new concept that Melia and I are working on really attracted me from the beginning. I’m sure of it VEGETABLES it’s going to be a big success and it’s going to have a lot of growth and it’s going to appeal to all those travelers who stay in the hotels, which is ultimately why we’re creating them.”
The growth plan envisages the addition of more than 20 hotels within 5 years, focusing on destinations that attract premium quality tourists and “recreational” hotels in the key regions in which Meliá Hotels International operates. EuropeAmerica, Middle East and Asia. In the first phase, the brand is targeting growth in destinations on the Mediterranean coast and in capital cities such as Madrid, Paris and Londonbut the first ZEL hotel will open in Mallorca in 2023.
ZEL: a celebration of the Mediterranean lifestyle.
The project is based on the position of both brands as ambassadors of Mediterranean values and lifestyle: a passion for the outdoors, delicious cuisine, a focus on architecture and design to provide spacious and bright spaces, prioritizing the connection with nature, the sky and the sea. Hotel ZEL guests will be able to take care of body and soul through wellness experiences that they can organize as they wish, with personal and group activities for physical exercise and fitness.
ZEL offers an inspiring new home-away-from-home experience that evokes the Mediterranean way of life, with a courtyard at the heart of the hotel that acts as a focal point of flow and connection. The patio is an architectural element that is prominent throughout the Mediterranean and will lead to other spaces such as terraces, rooftop areas or beach clubs that will be the scene of alfresco life and where guests can admire panoramic views of stunning beauty. . All this combined with an organic atmosphere and informal design, local cuisine, natural well-being and unexpected and lively shared experiences. ZEL guests will also have access to a digital community where they can share their experiences and continue enjoying the lifestyle once their stay is over.
One of their many highlights will be to promote social gatherings, interactions and experiences through a series of ‘pop-up corners’ dedicated to handicrafts, beauty or product tastings with partner brands.
About Meliá Hotels International
The company was founded in 1956 in Mallorca (Spain), Meliá Hotels International has more than 400 hotels (portfolio and pipeline) in more than 40 countries and 10 brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL , INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. The group is one of the leading companies in the field of leisure hotels worldwide, while using its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the group to become the most sustainable hotel company in Spain and Europe, according to the latest S&P Global Corporate Sustainability Assessment (Silver Class 2022). Meliá Hotels International is also part of the Spanish stock market IBEX 35. For more information visit www.meliahotelsinternational.com
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SOURCE Meliá Hotels International