LG AND JEFF STAPLE SHOWCASE NEW LIFESTYLE TRENDS IN THE CREATURE ROOM AT CES 2023

The renowned creative director and founder of STAPLE and Reed Art Department is preparing an inspiring, interactive exhibition featuring LG’s latest lifestyle solutions

ENGLEWOOD CLIFFS, NJ, January 5, 2023 /PRNewswire/ — LG Electronics (LG) is a partner Jeff Staplefamous New York-based designer known for his streetwear label – STAPLE, his creative agency Reed Art Department – ​​​​and numerous high-profile collaborations with tennis and fashion brands to present the Creator’s Room at CES 2023. Designed in collaboration with Jeff and carrying his distinctive sensibility, the Creator’s Room is a curated ‘living space’ featuring stylish objects, artwork and the latest LG lifestyle solutions.

Located at LG’s booth at CES, the Creator’s Room perfectly illustrates how the company’s premium home appliances can fit into and enhance any lifestyle. The space also showcases the unique aesthetic that has made Jeff a favorite among streetwear fans and sneakerheads, and includes some of his most prized possessions such as limited edition sneakers, figurines and art books.

A double row (2 x 5) of the LG Styler™ ShoeCase supports Jeff’s passion for shoes and adds to the hip and young atmosphere of the exhibition, a space-saving solution for the storage, display and care of limited edition shoes. Also included in this space is the LG Styler ShoeCare, which uses LG TrueSteam™ technology to keep shoes fresh and looking their best. In addition, both high-end products reflect the company’s commitment to good ESG management, as their glossy exteriors are made entirely from recycled plastics.

All of the advanced devices on display in the Creator’s Room are compatible with the LG ThinQ™ app, which provides access to a range of features and personalized services that help create a more convenient and customized user experience. For example, the app can be used to change the color of a fridge with MoodUP™, which features LED door panels with over 190,000 possible color combinations for users to experiment with. The app also allows you to change the image displayed on the integrated ARTCOOL™ Gallery LCD screen, select different lighting colors and effects on the ShoeCase, or control ShoeCare remotely.

“Designed in collaboration with the legendary Jeff StapleThe Creator’s Room represents a tailor-made lifestyle that can be achieved through LG’s new lifestyle solutions concepts,” he said Sookie Roh, vice president and head of brand communications for LG Electronics Home Appliance & Air Solution. “We will continue to create aesthetically and technologically sophisticated solutions that bring a more customized user experience and a better life at home.”

OF 5-8 Januaryvisitors to CES 2023 will have the opportunity to experience the exclusive LG Creator’s Room collaboration with Jeff Staple and all the company’s latest lifestyle innovations at the LG booth (#15501, Las Vegas Congress centre, Las Vegas).

About LG Electronics USA
LG Electronics USAInc., based in Englewood cliffs, N.J., is a subsidiary in North America LG Electronics, Inc., a 63 billion dollars a global innovator in technology and manufacturing. in United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is an ENERGY STAR® Partner of 2022 – sustainable excellence. The company’s commitment to environmental sustainability and its marketing theme “Life’s Good” includes how LG is dedicated to human happiness by exceeding expectations today and tomorrow. www.LG.com.

Media contacts:

JL Lavina
[email protected]
917 386 4213

Devyn Doyle
[email protected]
770 653 7239

SOURCE LG Electronics USA