Stefanie Keenan/Getty for The Little Market
Lauren Conrad has decided to shut down her popular lifestyle blog in the name of keeping more time with her family.
The Laguna Beach alum, 36, explained her reasons for closing the LaurenConrad.com editorial on Tuesday on her website — which offers her line of clothing and accessories for sale, as well as select ethically sourced designs.
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“In 2011, when blogs were in their infancy, I decided to start a lifestyle website to share my love of cooking, crafting, fashion, beauty and decorating,” she wrote. “This website has been a very special place for me. I’ve shared so many milestones, interests and projects over the years and I’ve listened to your feedback and taken it to heart.”
“But the truth is, being a designer has always been my first love,” she continued. “And as this business has grown for me over the years, I’ve had less time to devote to this blog. I always strive for a healthy work-life balance, and when I’m not designing for LC Lauren Conrad and Little Co., I like to spend most of my free time with my husband and children.’
She added: “It’s been a difficult decision and we’ve had a long time ahead of us, but it’s time to say goodbye to the blog.”
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Conrad assured fans that while the blog and her @laurenconradco Instagram account will no longer be updated, it won’t be hard to keep up with her current list of projects: “We’re still the people behind the @lclaurenconrad and @lclittleco channels. . We will also regularly update the collections page with images and links to my latest collections.”
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Conrad has been married to husband William Tell since 2014. The couple share sons Liam James, 5, and Charlie Wolf, 3. The designer shared a post on the Instagram account of her children’s brand Little Co in December. wear stylish and comfortable sweatpants accessorized for winter with knitted hats and matching sneakers.
“How adorable are @LaurenConrad’s boys in their favorite @lclittleco look?!” read the post title.