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Jonathan Anderson, creative director for JW Anderson and Loewe, has a knack for surreal, stunning fashion design. The Loewe Anthurium dress Zendaya wore last fall almost broke the internet, and let’s not forget the brand’s stilettos with a cracked egg on the heel. What’s next for JW Anderson’s line of boundary-pushing designers? A clue may have fallen on Instagram today.
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This morning, JW Anderson’s Instagram account was completely wiped, save for two posts: One with a rotating loading sign and another with a bare-chested man scooping up Original Petroleum Jelly. (We’re scratching our heads, too.) Commentators are in two camps, with some seeing it as a hack and others eager for a fresh — potentially slippery — relaunch. Brands routinely scrub their accounts before a groundbreaking launch, so we’re with the non-hackers in the comments section.
Vaseline is on the rise thanks to the viral trend – the brand’s market size is predicted to exceed $651 million by 2027 – could this be a collaboration between two true icons, JW Anderson and Vaseline? Jonathan Anderson has a line of scents and a line of candles, but Vaseline might be pushing it.
While an Instagram post may not lead to a JW Anderson x Vaseline collaboration, you can’t deny the irony that it took Vaseline some 163 years to go viral with the slugging beauty trend. And now? Vaseline has officially turned from a humble medicine cabinet into a design muse. Whether a collaboration is on the table or not, Vaseline is undoubtedly a skincare superstar, praised by dermatologists, editors and estheticians for healing cracked heels, caring for cuticles and protecting lips from chapping.
The key ingredient in petroleum jelly is petroleum jelly, which is an occlusive ingredient that creates a barrier on your skin that locks in moisture. It has countless benefits: Marathon runners love it because it prevents chafing, and beauty gurus use it overnight for glowing skin when they wake up. up. According to a 2013 study published in the Journal of Drugs in Dermatology, petroleum jelly and similar petroleum jelly products are also helpful in healing wounds and reducing redness and swelling in the affected area.
As we refresh our feeds to learn more, consider this your cue to stock up on Vaseline during dry skin season.
Vaseline Petroleum Jelly Original
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