Plus the decline of beauty influencer brands.
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These are the stories that made the fashion headlines on Thursday.
Covers by Florence Pugh FashionWinter 2023 edition
In the cover story, the “Don’t Worry Darling” star opened up about her childhood, her relationship with Zach Braff, her teenage struggles with mental anguish and how she found her love for acting. As told to Chloe Scham, Pugh said, “Being on stage is different because now you’re standing in front of people who need to be entertained… And I know when I’m doing a play, it’s going to mean something different. Whereas if I had done it five years ago, not so many people would have come. I suppose the more time I’ve avoided it, the more pressure builds.” {Fashion}
Supermodel Tatjana Patitz has died
Supermodel Tatjana Patitz died at the age of 56. Patitz was best known for her work in the 1980s and 1990s, and is considered one of the original supermodels (although she was never part of the “Big Six”). In Laird Borrelli-Persson’s obituary, Fashion remembers Patitz for her natural beauty and her grace, which “was feminine and knowing”. Anna Wintour said: “Tatiana has always been a European symbol of chic, like Romy Schneider-meets Monica Vitti. She was much less visible than her peers – more mysterious, more mature, more elusive – and that had its own appeal.” {Fashion}
Are beauty influencer brands going out of style?
Vogue Business’ Kati Chitrakorn provides insight into why once popular influencer-led beauty brands are on the decline. Brands facing the consequences of less interest in influencers include Selfless by Hyram and Item Beauty (founded by Addison Rae), both of which were pulled from Sephora. Another example is the recent Morphe fights. Maya Zawislak, director of strategic insight at Kantar Worldpanel, said: “Consumers are getting smarter, taking the time to research beauty products before they buy and substantiating their claims before they buy.” {Vogue Business}
Isabel Marant’s new logo and plan to expand “Parisienne”
French label Isabel Marant rebranding. As reported by Tamison O’Connor of fashion store, the updated look will include a new logo and updated packaging. The revamp comes from a larger plan to create the brand to better compete with bigger players in the luxury market. “It’s a strong brand in terms of consumer love. It’s a lover’s brand, so it’s a brand that can create a very strong [loyalty] without being a pure luxury player,” said Celia Friedman, executive director of the luxury division at strategy consultancy Publicis Sapient. After exceeding sales and growth targets in 2022, Isabel Marant feels it is well-positioned to expand with new stores, sales targets and products. {Fashion shop}
We are entering a new era of regulation of the cosmetics industry
As a result of the recent spending bill that President Biden signed into law late last year, the federal government has been given more power over the cosmetics industry under the “Cosmetics Modernization Regulatory Act of 2022.” Glossy’s Emma Sandler reports that the act stems from a constant advocacy for higher standards in beauty regulations. The updated regulations include companies disclosing fragrance allergens, salon products disclosing ingredients and beauty product manufacturers registering within one year of enactment. Lindsay Dahl, director of impact at vitamin brand Ritual, said: “I’m thrilled with how much progress has been made with this legislation, and I’m committed to getting more pieces passed to ensure cosmetics are safe for consumers.” {Shiny}
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