Emily Cooper vs Wednesday Addams: Who’s the Biggest Fashion Icon?

LOS ANGELES, Jan 13 ― Two TV show heroines, two different styles. One embodies quirky, eccentric glamor taken to the extreme, the other a revival of the Gothic style. They have in common that they are both at the origin of many current trends. True fashion icons, Emily Cooper and Wednesday Addams, the main characters of the hit series that bears their names ― Emily in Paris (Season 3) a Wednesday, available on Netflix from late 2022, are at the heart of the most intense fashion battle in these early days of 2023. So which one has the biggest impact on your wardrobe? Here’s what the numbers say…

While Emily Cooper’s outfits have been making waves in the fashion world since the first season of the series, which aired in late 2020, and are becoming more exciting with later episodes, Wednesday Addams’ outfits seem to be just as influential since the release of the cult horror. comedy, one of Netflix’s biggest hits to date, last November. And one thing is for sure, the two heroines played by Lily Collins and Jenny Ortega have become real fashion icons thanks to these two shows with their very different universes. And indeed, young viewers in particular swear by the wardrobe trends seen on both protagonists.

On TikTok, a social network popular with young generations, the battle is largely in favor of Parisienne adoptions. A hashtag referencing Emily Cooper’s outfits (#Emilyinparisoutfits) has generated more than 75 million views, while a hashtag dedicated to Wednesday Addams’ look (#Wednesdayoutfits) has “only” 3 million views. However, the heroine Emily in Paris she’s been showing off her outfits for three seasons now, compared to just one for The Addams Family’s youngest daughter.

Global fashion search engine Stylight* also looked at the search interest generated by the two figures on Google, and it’s Emily Cooper once again leading the numbers game and gradually taking the lead in this style battle. “Emily in Paris outfits” generated no fewer than 57,000 searches (+87 percent) last month, while “outnesday outfits” accounted for only 11,000 searches (+11 percent), indicating a greater interest in glamour. of the most Parisian American women.

Now it’s time to analyze the major fashion trends inspired by these two shows and determine their impact on viewers’ wardrobes. On Stylight’s international platforms, the show repeatedly features neon clothing and accessories Emily in Paris which are currently the hottest choice (+1,000 percent clicks in December 2022), ahead of the metallic miniskirts from the same program (+900 percent) and the black lace dress we saw at the show Wednesday (+540 percent). Goth girl platform shoes are next (+464 percent), followed by multi-colored clothing and accessories worn by Emily Cooper (+320 percent).

While it looks like the American in Paris is going to win this fashion battle, it’s clear that the goth style is making it to the top of the trends thanks to the emo high schooler. Not bad at all for Wednesday Addams. – ETX Studio

*Google data is based on the overall increase in searches for the specified keywords according to Google Trends and Glimpse, while TikTok views were recorded on January 9, 2023. Stylight click data is from December 2022 versus December 2021 for all categories listed.

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